Trending Business Strategy Examples | Outlook Business
Home  /  Strategy  |  Trending Business Strategy Examples | Outlook Business


Start-ups get ‘debt’ serious
Growing companies have found a new friend in venture debt funds, who help tide over bad times and enforce much needed financial discipline

Kripa Mahalingam

And now, buy on instalments

Jewellers are trying to change the way consumers purchase gold

Taneesha Kulshrestha | AUG 04 , 2012

Television on tap

Ditto is a high-cost gambit for Zee Entertainment, but it’s the only way to be future ready

Ajita Shashidhar | JUL 21 , 2012

Smell the coffee

Innovative ads get brands the necessary eyeballs, but  sustainability is in question

Himanshu Kakkar | JUN 23 , 2012

Late sputter

The budget segment has seen a flurry of launches. But can they beat the hero? 

Himanshu Kakkar | JUN 09 , 2012

No visa power

IT companies’ will be hit by the US’ move to hike visa fees

Veena Venugopal | MAY 12 , 2012

Globetrotter special

Multi-currency cards could change the dynamics of the travel card market

Taneesha Kulshrestha | APR 28 , 2012

Digitisation's many hues

How the transition from analog cable will impact the various players of the broadcast industry

Ajita Shashidhar | APR 28 , 2012

The right mix

Noida’s real estate developers are betting on mixed use projects to stoke demand

Sudipto Dey | APR 14 , 2012

Not just a perk

Companies are using corporate credit cards to simplify expense management and save costs

Taneesha Kulshrestha | APR 14 , 2012

Broadband to the rescue?

Beleagured state-owned telecom major MTNL may see its saving grace in the lucrative broadband space

Rashmi K Pratap | APR 14 , 2012

How the cards stack up

Will greeting card and gifts company Archies’ strategy for growth work?

Shabana Hussain | APR 14 , 2012

Hits and misses

With physical sales of CDs fading out, the Indian music industry knows it will have to diversify or perish. Tune in, then, to the new sounds of music

Ajita Shashidhar | APR 14 , 2012

Fix the mix

The ready-to-drink market for alcoholic beverages is brimming with options at last but don’t cheer yet — distribution has to catch up

Taneesha Kulshrestha | MAR 17 , 2012

Room to spare

Chennai's hotelscape has ballooned in a few years. Can hotels cope with the glut?

Lalitha Sridhar | MAR 03 , 2012

Banking on BC's

Telecom and FMCG companies are offering banking services in rural areas. Can this be a win-win for banks and corporates?

Taneesha Kulshrestha, Arundhati Ramanathan | MAR 03 , 2012

Reeling them in

Independent film makers are turning to international co-production and crowdfunding to finance their projects

Ajita Shashidhar | MAR 03 , 2012

IT's new prescription

Indian companies are banking on a new medical billing system in the US

Team Outlook Business | FEB 18 , 2012

Judging books

Neilsen's BookScan bestseller chart is based on real numbers, not guesstimates

Lalitha Sridhar | FEB 04 , 2012

Playing their song

Consumer brands are turning to live music events to tap into a youthful customer base

Taneesha Kulshrestha | FEB 04 , 2012

New wine, new bottle

Can Star One's new avatar win the fragmented GEC market?

Ajita Shashidhar | JAN 21 , 2012

The cab is their oyster

Why advertisers are driving campaigns onto radio taxis.

Ajita Shashidhar | JAN 21 , 2012