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Why Is FSSAI Cracking Down On '100% Atta' And 'No Added Sugar' Claims

Regulator questions SAJ Food Products’ biscuit labels, flags misleading marketing and pushes stricter scrutiny of front-of-pack claims

Why Is FSSAI Cracking Down On '100% Atta' And 'No Added Sugar' Claims
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Introduction

When a packet of biscuits says "100% Atta" or "No Added Sugar", most shoppers are unlikely to question what those claims mean. India's food regulator, however, has issued a notice to SAJ Food Products over such claims on its Eat Fit Digestive Biscuits, following concerns that they may not accurately reflect the product’s composition.