Big Idea

Quick, short videos can mint fortunes. Simply let user data lead the script

Pocket Aces tells engaging stories, and makes money from advertising, web series and talent management

(L-R): Pocket Aces co-founders Ashwin Suresh, Aditi Shrivastava and Anirudh Pandita

If you are someone who cracks up to relatable videos and are consumed by viral content, lying in your bed in the middle of the night, there’s a solid chance you have seen a video from the house of Pocket Aces. The seven-year-old digital entertainment start-up, with backing from investors including Sequoia Capital and 3one4 Capital, has taken the internet by storm. Producing content across six channels – namely Gobble, FilterCopy, Loco, Dice Media, Nutshell and Jambo, the start-up’s aim is to “solve boredom for the millions of Indians online.”

Its growth has been remarkable. In an ecosystem where the likes of ScoopWhoop, The Viral Fever (TVF) were already present, the Mumbai-based company has shown a 4x jump in revenue from Rs.80 million in FY18 to Rs.330 million in FY19. Their massive video network clocks over a billion views every month. The start-up is also in a space that is growing rapidly. “Demand for content and entertainment is being fuelled by low data cost and smartphones, and this sector will continue to grow at 22-25% annually for the next three years,” says Gopa Kumar, COO, Isobar India, a digital agency that is part of Dentsu Aegis Network.

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