Big Idea

Plug and play

A Hyderabad-based start-up ensures you can keep yourself entertained during a bus ride

Vishal Koul

We have all endured boring bus journeys, with dead phones and a random regional language movie playing in the background. Frequent traveler and Zomato’s ex-national sales head Anand Sinha hit upon a bright solution to this problem. “The next time I travelled by bus, I loaded 10 tablets with four movies each and offered them to passengers for ₹100. When the tabs sold out in 10 minutes, I realised that this was a great business opportunity,” says the 27-year-old, who quit his job in November 2013 and, along with former colleague George Abraham, started PressPlay in Delhi this January with ₹5 crore from an angel investor.