Big Idea

Filling the gaps

Three IIT-B graduates set up an online recruitment agency for blue-collar jobs

Soumik Kar

Aasaanjobs wasn’t what its founders — and IIT-B graduates — Dinesh Goel, Aditya Gupta and Kunal Jadhav imagined their first start-up would be like. Indeed, the trio was on its way to register a micro-finance enterprise when they realised what the market needed most was a solid recruitment network for blue-collar jobs. “Three issues plague the job market in India — lack of consolidation among offline agencies, loss of data and the absence of quality checks,” says Goel.

The trio set up Aasaanjobs as a possible solution in November 2013, pooling in ₹10 lakh from their savings. The company has created a network of 80 agencies to provide it with 80-100 resumes on a weekly basis, splitting revenue equally with them for each candidate it places. 

Aasaanjobs went online in July, with nearly 45 companies signing up for its plans — start-up, where customers pay Aasanjobs 4.33% of the candidate’s salary; enterprise with 8.33%; and premium with 10.33%. Aasaanjobs counts start-ups such as Box8 and Coverfox among its clients. “Unlike other companies, we conduct tests to assess candidates’ language and computer skills,” says Jadhav, adding that this gives it an edge over competitors such as Global Innov and Adecco. With a 10% conversion rate, Aasaanjobs has placed 200 candidates, clocking ₹5 lakh in revenue. It wants to expand to Pune and Bengaluru soon, tying up with vocational training centres to make employers’ jobs much easier.