VEENA VENUGOPAL | AUTHOR | Outlook Business

May the salesforce be with you
McKinsey experts say that it’s time to prioritise and become value-creators from being target-chasers, by unlocking salesforce productivity
July 15, 2019
enterprise 3 / Trend
Online bargain
Quikr and OLX are aiming for a slice of a hot and growing e-commerce vertical: used goods
January 19, 2013
strategy 4 / Trend
At the click of a button
As smartphones get sold on the basis of their camera capability, camera companies are looking to find newer markets through better technology
December 08, 2012
specials 34 / A class act
Unlocking the potential
Education in India is a booming business that’s attracting investors by the droves. but success won’t come easily
October 27, 2012
specials 34 / A class act
Think smart, teach smart
Technology and educational aids are slowly changing the way teachers communicate with their students
October 27, 2012
Marketing to the likes
Start up businesses are exploiting the power of Facebook’s reach in order to target their audience with zero marketing spend
September 15, 2012
specials 34 / 24 Good Businesses 2012
A window to the villages
Rose Academy is bridging the digital divide by imparting computer education to rural youth
September 01, 2012
specials 34 / 24 Good Businesses 2012
Salt of the earth
Solar-powered water pumps promise prosperity to small salt producers in the Rann of Kutch
September 01, 2012
cest la vie 6 / Pursuit of Happiness
A gallop at a time
Raymond Weil’s Olivier Bernheim gains valuable insights from his passion for riding
August 04, 2012
enterprise 3 / Trend
Look for the bare necessities
Impact investing is looking to fund businesses that will operate at the bottom of the pyramid in India
August 04, 2012
specials 34 / Youth Inc.
Coming of age
The youth economy is burgeoning. Marketers are scrambling to keep pace with this confounding yet rewarding segment
July 07, 2012
specials 34 / Youth Inc.
The zinger thing
After a politically choppy launch in the mid-1990s, KFC is back with a sizzle
July 07, 2012
strategy 4 / Trend
No visa power
IT companies’ will be hit by the US’ move to hike visa fees
May 12, 2012
strategy 4 / Feature
The new workout
Reebok’s branding for the Indian market is set to match its international standards with CrossFit
May 12, 2012

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