Today, we witness organisations in India putting in conscious effort to celebrate and welcome diversity. While it is clear to the organisations that diversity, equity, and inclusion bring talent, innovation, continuous learning, and development, it also adds to their attractiveness as a brand. With regards to recommending the organisation to friends and families, employees shared an average feedback of 87 on 100 in the 2021 study. By being part of an inclusive organisation, employees become advocates, thereby attracting more clients and talent from the market. One such organisation is Synchrony International Services which leverages infrastructure adjustments and reasonable accommodation to hire more women, ex-veterans, and persons with disabilities in its teams. It also does so by celebrating the diversity that lies both inside and outside the organisation.