In 1976, Bruce Henderson, the celebrated founder of global management consulting firm Boston Consulting Group (BCG), wrote in a memorandum to BCG Partners: “It would be nice to say that I foresaw the future and planned it as it eventually turned out. But at the beginning, for every firm, the overriding question is: Can you survive?” Henderson sensed way back in 1976 that it was not as difficult to reach the top as it was to stay there—strong and committed.