Zepto has teamed up with The House of Abhinandan Lodha (HoABL) to let users explore and book land plots via its app
Customers can browse plots, connect with real estate experts through video calls, and start the process with a small refundable token
The tie-up aims to make land investment faster, digital-first, and more accessible to a wider audience
Zepto Enters Real Estate Market with 10-Minute Land Investment Option
Zepto has entered the real estate space by partnering with HoABL, enabling customers to discover and reserve plots in the Vrindavan project through its app. The process, including expert consultation, can be completed in minutes, with a flexible payment structure designed to ease entry into land ownership
Zepto CEO Aadit Palicha
Summary
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Quick commerce major Zepto has partnered with a real estate developer ‘The House of Abhinandan’ to offer land investment opportunities directly to consumers’ fingertips, and that too, within few minutes. The collaboration will help investors purchase branded plots in HoABL’s Vrindavan project via the Zepto app.
Users can browse available plots, submit inquiries, and connect with a HoABL expert through video consultation. All these steps can be done within 10 minutes on Zepto app. “…customers explore, select and buy plots online; bringing it onto Zepto’s tech-strong platform takes that journey to where million already shop,” said Chandan Mendiratta, chief brand and culture officer at Zepto.
The Zepto app simply ensures that you get connected within 10 minutes to a HOABL expert, who will guide you through the process on a video call end-to-end. To explore HoABL’s Vrindavan project offerings, a user can just type “land” in the search bar and will be directed to HoABL’s dedicated page.
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The payment structure is designed for affordability. Buyers can start the payment process with a small and fully refundable token amount, which will reflect their interest in the property. The company will also offer the flexibility to step back if required.
“Subsequent payments are structured in a staggered manner, making land ownership more accessible and stress-free,” the company said in an official statement.
Speaking about the collaboration, Saurabh Jain, CMO at The House of Abhinandan Lodha said the partnership with Zepto will broaden the realty firm’s reach and make wealth creation through land investment even more easy and faster. However, the company already offers digital land investment opportunity to customers through its own app and website.
“We are on a mission to democratise land ownership for Indians with our fully seamless and transparent digital-first model. Our shared vision with Zepto to make our respective offerings easily accessible through a convenient process makes this partnership very natural,” Jain added.
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Currently, HoABL has around 30 million sq. ft. under active development. The brand has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, Varanasi, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi.
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