Repco seemed a promising investment, given the strong tailwind for companies catering to semi-urban and rural areas. These areas have seen a strong and steady increase in disposable income in recent years, led by the farm loan waiver of 2008; implementation of the Sixth Pay Commission; NREGA; increase in prices of foods and vegetables, which has transferred money to semi-urban and rural India from the metros; and rise in price of land and gold, which creates a wealth effect in the rural population. Almost 64% of Repco’s loan book originates in Tamil Nadu. It operates with very little competition in its space, since companies such as HDFC and LIC Housing offer loans with a minimum ticket size of ₹15 lakh, while Shriram and M&M Financial look at less than ₹5 lakh, leaving the ₹5-15 lakh market for Repco. Not surprisingly, over the past 10 years, the company has grown its loan book at above 40% and looks set to grow at an annualised rate of more than 30% for the next few years as well.