There is a common belief that a green or ecofriendly life is for those who can spare the money for it. For, who can afford organic or vegan or designer wear in natural fibre? A new study that measures the carbon footprint of households, cities and regions across India has turned such assumptions on its head. It has shown that the poorest in this country are living the eco-responsible way, with a carbon footprint (CF) that is one-seventh of the footprint of the richest. Put it another way, it shows that the top 20% of high-expenditure households (living on more than $4.93 a day) contribute 7x more than the emissions traceable to the poorest (living on less than $1.9 a day).