The rate at which Indian movies are grossing over ₹100 crore seems too good to be true. With sufficient hype and buzz, even an average movie can now break records at the box office. It now appears that real estate developers in India, too, have taken a leaf out of the Bollywood trade. New projects see plenty of hype created by an army of brokers, front-page advertisements in national dailies, sales offers around the festive season, project tours by invitation and pre-launch discounts to attract gullible investors, while keeping genuine buyers away.