What’s bespoke? Till recently, I would have said, with some degree of confidence, that it’s something made-to-measure, or on order. Even the Merriam-Webster dictionary defines bespoke as “producing clothes to fit a particular person”. Designer Ashish Soni disagrees. Made-to-measure, being offered by major brands in Mumbai and Delhi, is something designed from an existing block later adjusted to your frame. Nothing wrong with that, of course, only it isn’t bespoke, which is designed to flatter your personality, because it is fully created to meet a specific need. In his words, “There is nothing quite like the feeling of putting on a suit created specially for you, one that has been worked on for hours to perfect every detail so as to achieve an impeccable garment.”