Vazhappully Padmanabhan Nandakumar, the unlikely poster boy of the gold loan business, started off as an officer with Nedungadi Bank and took over the reins of his family’s money-lending business after the untimely demise of his father in 1986. In the years that followed, Nandakumar managed to persuade investors of the gilt-edged opportunities in a business that was till then the preserve of pawnbrokers and largely confined to the South.