Insider buying and selling is monitored by investors to gauge the financial health of a listed company. That is why the curiosity over promoter selling is much more intense than that caused by promoter buying. However, in the case of real estate company HDIL, the promoter’s stake sale seems to be a case of cutting the nose to spite the face. It all started when it was reported that HDIL’s vice-chairman Sarang Wadhawan had sold around 50 lakh shares in the market. Now, it was a fairly well-known fact that 96% of the promoter holding was already pledged with various lenders. Naturally, the sale had to happen from whatever free shares the promoter was holding. This development as well as speculation on why such a step was really taken pushed investors to the edge. As a result, over the next few sessions HDIL nearly lost 50% of its market cap from where it had closed on January 21. Given its inability to reduce its high debt, the fear of HDIL going bankrupt was clearly playing on investors’ minds. When you couple it with the fact that HDIL had never got high marks for its disclosure standards; hawking the family silver, clearly, acquired a whole new context.