Laurus supplies APIs to nine of the top ten pharmaceutical players in the world (top customers include Aspen, Aurobindo, Cipla, Mylan and Natco). The firm’s constant emphasis on cost efficiency, quality control, a higher off-take by global procurement agencies and most importantly, a qualified and experienced management at the helm of affairs has been instrumental in driving growth (see: Fruitful therapy). Incorporated in 2005, the firm went public in December 2016 to pay back a portion of its debt and for funding its expansion. Founder Satyanarayana Chava says, “Customers are willing to bet on us due to our ultramodern facilities, cost effectiveness and an excellent compliance track record. Another important dimension is that we built a product-specific capacity. If we create a multipurpose facility, we will have to make a lot of compromises. Our ability to create a large capacity, more than our current requirement (unlike our peers) has been one critical success factor for us, so far.”