Shri Ashwini Vaishnaw Launches PhonePe’s Indus Appstore, India Ka Appstore

National, February 22, 2024: PhonePe, in a groundbreaking move that has set a new global benchmark, proudly launched the Indus Appstore on February 21st, 2024, at Bharat Mandapam, New Delhi in the esteemed presence of Shri. Ashwini Vaishnaw, Hon. Union Minister of Railways, Communications, and Electronics & IT. The launch also saw the presence of several leading start-up founders and CXOs from across India, who have built path-breaking companies celebrating the spirit of innovation and entrepreneurship.

Speaking at the landmark launch in an exclusive fireside chat, Shri. Ashwini Vaishnaw highlighted the importance of this initiative. He said, "Today marks a remarkable day as we unveil the Indus Appstore, a platform that is not only made in India but developed with the vision of empowering Indians. I am honored to be part of this historic moment, which represents a significant leap towards establishing India's presence as a key player in the global digital economy."

The minister reflected on India's digital evolution, emphasizing the country's progress in creating a robust digital infrastructure. "India has seen unprecedented growth in digital adoption, making substantial advancements in connectivity and digital services. Indus Appstore is a testament to our commitment to fostering innovation and supporting our developers and creators."

Indus Appstore aims to offer a diverse range of apps tailored to the needs and preferences of the Indian user, facilitating access to personalized, localized, and contextual digital solutions. It represents a key step towards enhancing India's digital ecosystem, providing a platform for Indian developers to showcase their talents and contribute to the nation's digital empowerment.

About Indus Appstore: 

Indus Appstore is a native Android-based mobile app store, designed to fulfill the localized and cultural needs of Indian consumers. With an extensive array of categories it seeks to provide users a localized, contextual and a personalized experience. Indus Appstore is available in English and 12 Indian languages, which allows users to explore the app store in their preferred language.

For developers, Indus Appstore provides a fair and level playing field to list, distribute & promote their products in the Indian app ecosystem. It provides a self-publishing platform, localization services, multiple tools to monitor and grow their apps along with a dedicated 24×7 customer support. 

For more details: media@indusappstore.com 

About PhonePe: 

PhonePe Group is India’s leading fintech company. Its flagship product, the PhonePe digital payments app, was launched in Aug 2016. In just 7 years, the company has scaled rapidly to become India’s leading consumer payments app with 510+ million registered users and a digital payments acceptance network of 38 million merchants. PhonePe also processes over 220 million daily transactions with an annualized Total Payment Value (TPV) of USD 1.4 Trillion. 

On the back of its leadership in digital payments, PhonePe Group has expanded into financial services (Insurance, Lending, Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus Appstore - India's first localized Appstore). PhonePe Group is an India headquartered technology company with a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

For more details: media@phonepe.com