Echoing similar views, Manish Bandlish, MD of Mother Dairy that sells edible oils under Dhara brand, said, "Mustard oil remains a vital category in the non-refined edible oils segment, commanding nearly 30 per cent. As consumers increasingly turn to indigenous oils for its varied benefits and greater awareness, mustard oil consumption is poised for steady growth, with a projected CAGR of over 4 per cent." Bandlish felt that initiatives, such as enhanced minimum price support and the promotion of high-yielding mustard seed varieties, along-with the consistent policy support through National Mission on Edible Oils-Oilseeds by the government, are set to further drive this momentum.