Amagi Media Labs Files DRHP for ₹1,020 Cr IPO; Accel, Premji Invest Among Sellers

Bengaluru-based cloud software firm Amagi Media Labs has filed draft papers with the Securities and Exchange Board of India (Sebi) to get listed on Indian bourses. The IPO will include fresh issue of Rs 1,020 crore worth shares, and an offer for sale (OFS) of 3.4 crore shares by existing shareholders.

Investors like Accel, Trudy Holdings, Premji Invest-backed PI Opportunities Fund, Norwest Partners, and AVP will offload their stakes in the OFS process. Additionally, it will also see individual shareholders, including Prem Gupta, Rahul Garg, Rajesh Ramaiah, Rajat Garg, and Kollengode Ramanathan Lakshminarayana.

The SaaS start-up plans to deploy ₹667.2 crore from the fresh issue towards strengthening its technology capabilities and expanding cloud infrastructure. The remaining proceeds will be allocated for inorganic growth opportunities and general corporate purposes.

Currently, promoters own 31.74% of the company, while public shareholders, including investors of the cloud-based technology platform hold the remaining 68.26%.

On the financial front, the company reduced its losses by approximately 72%, reporting a net loss of ₹68.7 crore in FY25 compared to ₹245 crore in the previous year. Its revenue from operations stood at ₹1,162.6 crore, nearly 32% increase from the previous fiscal year of ₹879.2 crore.

The start-up is backed by investors like Premji Invest, Accel, Norwest Venture and General Atlantic. The book running lead managers, who will manage the Amagi Media Labs IPO, are Kotak Mahindra Capital Company, Goldman Sachs (India) Securities, IIFL Capital Services, and Avendus Capital.

Amagi Media Labs, which offers cloud-based infrastructure for live and on-demand video delivery across TV and OTT platforms, is considering raising up to ₹204 crore in a pre-IPO funding round.

The company had worked with more than 400 content providers, 300 distributors, and 80 advertisers in over 40 countries till March 2025. Its client roster features prominent global media brands such as Vevo, Lionsgate Studios, DAZN, EW Scripps, Sinclair Broadcast Group, VIZIO, Roku, The Trade Desk, JioAds, and the Tennis Channel.