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Uniting differences

Communicate openly to bridge that generation gap, says Heineken in its latest ad campaign

You would rather be a musician, but your parents want you to be a doctor; or perhaps you’re a lawyer by profession, when in fact, you would rather be a dancer. These stories are as real as they can get: career ambition versus your parents’ wishes, pursuit of your true passion versus settling for social norms. It’s often quite a struggle for people on both ends of a generation gap to discuss these issues. However, Dutch brewery, Heineken, has attempted to address this conundrum most youngsters encounter in its first-ever campaign for the Indian market, called ‘Generations Apart’.