In an effort to help Indians connect to their foreign products and services, international brands have often resorted to rooting ad campaigns in family, culture and tradition for better appeal. British Airways has been dabbling in this tradition of striking an emotional chord to reach the masses through their tearjerker ads for quite sometime now, their latest ad being hardly an exception.
Toning down sentimentality just a little bit, British Airways' latest ad urges you to discover something new
Summer wine and salad
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