Lead Story

Enter The Metaverse

In September 2006, Facebook hit our computer screens for the first time, redefining our social interactions forever. 15 years later, India is Facebook’s largest market with over 430 million people using the app

In September 2006, Facebook hit our computer screens for the first time, redefining our social interactions forever. 15 years later, India is Facebook’s largest market with over 430 million people using the app. In 2014, Facebook (now Meta) acquired WhatsApp and looked unstoppable in India. But since then, the rise of fake news and hate speech on its platforms emerged as gigantic problems for the social media behemoth. While Meta, in its defense, has made significant investments in the area of safety and security since 2016, critics continue to hit out against its algorithms. As it metamorphoses into Meta, the company promises more immersive experiences and deeper innovations. In India small entrepreneurs are in focus – it plans to train 10 million entrepreneurs and 250,000 creators at its state-of-art C-Fine centre in the coming years. Outlook Business speaks to Ajit Mohan, vice-president and managing director, Facebook India (Meta) to understand why and how the company is sharpening its India focus