Why Nike just couldn’t do it in India
The legendary sports shoes giant has failed to make it big in India. Its multibillion rupee bet on cricket was just a bad one
Krishna Gopalan - March 05, 2020
Cricket Sultan
A favourite of Indian legends, Sanspareils Greenlands (SG) cricket kits are favoured globally
Himanshu Kakkar - August 20, 2018
Sportier Than Ever
Adidas India is launching premium brands to scale its presence and counter competition
Krishna Gopalan - June 26, 2018
Accessories Galore
What would a natty gent be without his accessories? Arguably the hottest subject in men’s fashion right now, they are finally earning their due
Riaan Jacob George - November 02, 2017
Playing With Symbols
Jessie Paul describes the semiotics of branding with interesting examples from 'Signs, Symbols & Marketing Effectiveness'
June 12, 2017
Desi drama, global appeal
King of kitsch Manish Arora wows the world with his latest offering
Nivi Shrivastava - November 24, 2015
Sock it!
If you haven't been paying attention to what you wear around your ankles, this one's for you
Kishore Singh - January 16, 2015
Bowled out
Brand Dhoni is super big business but is Mahi overstretched?
Himanshu Kakkar - February 24, 2016
Prada, pavement and everything in between
When it comes to clothes for the young, retail chains and small street shops hold their own ground
Arundhati Ramanathan - June 25, 2015
The other shoe drops
It took Reebok India five years to wake up to financial irregularities of nearly ₹900 crore. What happens now?
Krishna Gopalan - December 14, 2015
