Siddhartha Lal: An Indian Powerhouse On Two Wheels
The CEO of Eicher Motors, the owner of the iconic Royal Enfield brand of 350 cc plus motorcycles, is going global with a vengeance, just as he is adding more engine displacement on Indian roads. The world is taking note of the Indian brand
Vinita Bhatia - November 29, 2022
Not A Market For Everyone
Ford’s India exit has brought back the focus on similar exits made by several global auto giants in the past. But, poor product strategy isn’t the only reason behind their pull-out
September 30, 2021
“The most difficult thing in business and in life is the ability to say, ‘no, this doesn’t work’”
Siddhartha Lal Secret Diary
V Keshavdev - August 02, 2021
Powering Down
Harley-Davidson wants to boost its sales volume in India by launching mid-segment bikes
Progyaa Dutta - August 10, 2018
Globetrotting on Wheels
These niche travel companies promise an adventure of a lifetime with their road trips
Vikram Gour - January 05, 2018
Retro Roar
BMW Motorrad, Triumph, Indian Motorcycles and Royal Enfield launch their iconic designs from the 70's in a new avatar
Vikram Gour - December 02, 2017
Cruising On Nostalgia
Since its revamp in 2009, Royal Enfield has been a roaring success for Eicher Motors. Can the world’s most profitable motorcycle maker continue to surprise?
Rajesh Padmashali - October 17, 2017
Awaiting its new owner
Eicher Motors’ acquisition of Ducati will give it a foothold in the super-premium segment
Jash Kriplani - September 07, 2017
Full Throttle
India overtakes China as the world's largest two-wheeler market
May 24, 2017
Riding smooth
Bajaj Auto promises to minimise road jerks with its all new bike
Ashameera Aiyappan - August 26, 2016
