Mission Cook
With its new campaign, Maggi urges millennials to step into the kitchen and become independent
Shruti Venkatesh - May 21, 2019
"If you treat employees and stakeholders with respect, you can find your way out of any crisis"
Secret Diary of Suresh Narayanan Part-3
N Mahalakshmi - March 02, 2017
Trickle-down debacle
How Heinz squandered away an opportunity to break into the Indian market despite its several marquee brands
Krishna Gopalan - December 10, 2015
Sailing through the storm
A look at how well-known brands across businesses have plodded their way through controversies
Krishna Gopalan - August 18, 2015
Noodle ninja
Wai Wai has long conquered the northeast market and is now eyeing the rest of the country
Himanshu Kakkar - June 29, 2015
