AI’s New Porn Position
Deepfakes and artificial intelligence-generated images have breathed new life into the porn industry. Celebrities have become the latest victims and revenge porn is on the rise
Nandini Keshari - March 27, 2024
The Architect Of Indian Paparazzi
Recently on his birthday, all the major Instagram photographers like viral Bhayani, Manav Mangalani, Yogen shah and Varinder Chawla collectively thanked Prabhat Choudhary, the founder of India’s biggest entertainment public relations agency Spice PR for his contribution in building Indian paparazzi on social media. Prabhat is perhaps the most sought-after media strategist in Indian entertainment, and top celebrities of Bollywood and Tollywood are his clients. Here is the edited excerpt from his interview with Outlook Business
Outlook Business - December 05, 2023
Marketing’s Next Big Thing?
Until a few years ago, influencer marketing— a type of social media marketing using endorsements and product mentions from influencers — was confined to celebrities and a set of bloggers.
Himanshu Arya - October 31, 2021
Start-ups sprinkle stardust over wishes, and mint money
They have set up websites through which fans and brands can get celebrities to indulge them
Debangana Ghosh - September 17, 2020
Gorgeous forever
From celebrities to regular salaried professionals, people who head to Dr Rashmi Shetty’s and Dr Madhuri’s skin clinics believe in looking their best every day
Tanya Baisoya - December 07, 2018
Much Ado About A Truck
Truck majors are using Bollywood stars to promote their commercial vehicles
Himanshu Kakkar - January 25, 2017
"Using celebrities is a strategy that belies a luxury brand"
Roland Folger, MD and CEO, Mercedes-Benz India, on how to sustain Premium Brand Positioning in the country
June 03, 2016
Business behind the buzz
Controversies and celebrities aside, book deals were also struck at the Jaipur Literature Festival
Veena Venugopal - February 11, 2015