National Movement For Old Pension Scheme: The Tale of Government Pensioners
The government and its employees have divergent views on how the latter should be compensated post-retirement. An organisation of government employees campaigned for the old pension scheme this year and won victories in opposition-ruled states
Jeevan Prakash Sharma - November 29, 2022
Campaigns India Needs To Become A Women’s World
Organisations can start by countering the prevalent stereotypes and depict real-world women and their dreams, aspirations and disappointments. They can come up with campaigns that help boost their self-esteem
Prahlad Kakkar - October 31, 2022
Weighing Influencers’ Worth
The right set of influencers for a campaign can be identified with the aid of three parameters—index score, brand impact and business impact
Shradha Agarwal - September 28, 2022
Marketing The Rainbow
The increasing power of the pink economy, or rainbow capitalism, is driving even the most conservative of brands to showcase their support for the LGBTQ community either through campaigns or products. But, is it enough?
Vinita Bhatia - June 29, 2022
The Power Of Influence
A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing
Shruti Sonal - October 30, 2021
'The Influencer Marketing Space Is Ready To Explode’
Sandeep Bhushan, Director and Head of India GMS, Facebook speaks to Pallavi Chakravorty at length about the rise of influencers, role of platforms such as Facebook & Instagram and why brands are making a beeline to launch campaigns with social media influencers
Pallavi Chakravorty - October 31, 2021
Berry crunchy munchy
Bournvita Crunchy promises adults a guilt-free snack with its latest ad campaign
Yashasvini Razdan - January 15, 2021
Breaking the clutter
Pass Paas Pulse’s new advertising campaign is unconventional, just like the candy
Shailaja Mohapatra - January 01, 2021
Smile. It increases your teeth value
Sometimes a sparkling white smile is enough to bring about change, reminds Happydent
Shailaja Mohapatra - December 17, 2020
Sticking to the script
Over all these years, men haven’t changed and so haven’t Imperial Blue ads
Shailaja Mohapatra - November 20, 2020
