These newbies are milking India’s tough dairy industry, which intimidated even MNCs
Milktech start-ups are branding premium produce and selling it through hyperlocal, farm-to-home chains
Rishabh Bhatnagar - June 03, 2020
‘Unless there is a crisis, branding is rarely on a Board’s agenda’
Exclusive interview with Nirmalya Kumar on the sidelines of GPTW Summit 2020
Shruti Venkatesh - February 26, 2020
One of the more familiar names in the home-furnishing space, D’Decor found success through reinvention and smart branding
Ankita Marwaha - September 03, 2019
My Brand Strongest
When you are challenging a market leader, you need to have a few tricks up your sleeve and one such is comparative advertising with its cheeky humour and hard facts, but it can invite lawsuits
Krishna Gopalan - November 09, 2018
Vistaprint India shows how to win over a tough crowd regardless of your profession
Somdyuti Datta Ray - September 11, 2018
Do all brands have a compelling story to tell?
Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant
Lakshmipathy Bhat - April 30, 2018
Can good marketing fool people all the time?
Lakshmipathy Bhat - April 11, 2018
Beyond The Image
Why a brand represents much more than its logo or service
Neeraj Batra - August 07, 2017
"Change the product to meet the ever-changing needs of the customer"
Four entrepreneurs talk about building their brands at Smart Enterprise Cluster Meet in Ahmedabad — Part 1
July 28, 2017
"If you want to succeed as a food brand in India, think regional first"
GCMMF (Amul) MD RS Sodhi on what it takes to create a successful food brand in India
July 27, 2017