Vandana Tolani: A Model Woman Entrepreneur
A woman entrepreneur, Vandana Tolani , is redefining the consulting industry with a boutique investment bank, convanto. Convanto advises small, medium, and large enterprises on raising capital, finding their product-market fit, branding strategy and brand positioning. Vandana Tolani, in her path-breaking efforts is bringing money, creating value, and driving growth for her clients. Ms Tolani speaks to Outlook Business.
August 13, 2022
Facebook In A Virtual Avatar
In one of the biggest rebranding exercises in the world, the mighty Facebook is looking to create a new business model. A stagnating user base and youth apathy globally combined with the potential of metaverse have taken the social media giant to bet big on an unknown sector. As Facebook becomes Meta Platforms, what happens to its India strategy?
Pallavi Chakravorty - May 31, 2022
Branding Our Olympic Stars, How Valuable Are They?
Fresh off the podium, new sporting names that scripted India’s best-ever performance at the Olympic Games have emerged as bankable stars. What does it mean for their brand values and the marketing scope for their sporting disciplines?
Shruti Sonal - August 30, 2021
These newbies are milking India’s tough dairy industry, which intimidated even MNCs
Milktech start-ups are branding premium produce and selling it through hyperlocal, farm-to-home chains
Rishabh Bhatnagar - June 03, 2020
"Unless there is a crisis, branding is rarely on a Board’s agenda"
Exclusive interview with Nirmalya Kumar on the sidelines of GPTW Summit 2020
Shruti Venkatesh - February 26, 2020
One of the more familiar names in the home-furnishing space, D’Decor found success through reinvention and smart branding
Ankita Marwaha - September 03, 2019
My Brand Strongest
When you are challenging a market leader, you need to have a few tricks up your sleeve and one such is comparative advertising with its cheeky humour and hard facts, but it can invite lawsuits
Krishna Gopalan - November 09, 2018
Vistaprint India shows how to win over a tough crowd regardless of your profession
Somdyuti Datta Ray - September 11, 2018
Do all brands have a compelling story to tell?
Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant
Lakshmipathy Bhat - April 30, 2018
Can good marketing fool people all the time?
Lakshmipathy Bhat - April 11, 2018