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Our philosophy
We do not insult your intelligence
We steer clear of verbosity, for we value your time
We takenothing at face value.
Asking why and why not is an integral part of our narrative
We tell you the complete story.
We do not take a narrow view or distort the narrative to sensationalize
We always reach out to managements to understand their point of view, but all management inputs are balanced with strong outside reporting
We believe our reportage is only as good as our source. Our reporters place high weightage on source credibility for both reporting inputs and analysis
We exist to serve you – our reader. Potential litigation, loss of advertising, or any other form of backlash does not impede or influence our reporting. Keeping with our proud parentage, as an Outlook Group publication, our reporting is fair and square. We trade it for nothing
Why our readers love Us
Outlook Business has always produced interesting and differentiated content which gives its readers a deeper understanding of trends shaping India -- now and in the future.
I enjoy reading the articles as they are insightful, full of learnings and written in a very lucid manner.
It is quite detailed in its coverage!
This is a place of full facts, full analysis, and a full picture of what really transpired. It’s not a place for rehashed versions.
I love Outlook Business for its clean layout, super pictures and incisive articles. They bring forth fresh perspective that compels me to think differently.
Outlook Business has the best interviews in the business; their journalists are like analysts and ask totally relevant questions. It is almost like you are interviewing the management yourself. I also look forward to their Secret Diary, Masterspeak and the Warren Buffett specials, which are unique.
I am impressed that Outlook Business had the courage to come to Silicon Valley and ask us the best, sharpest and toughest questions. I think it is of great benefit to the readers to get that access.
Outlook Business is a must-read if you are
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