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Prestigious shortcuts
Researchers examine the emergence of Massively Open Online Course (MOOC), the threats and opportunities it poses to full-time business schools

Team Outlook Business

Earning an MBA degree from prestigious business schools around the world is a dream of many. Thanks to technology, there is now an emerging trend of online courses where one can earn a degree from these prestigious schools without committing an entire year or two. Researchers Christian Terwiesch and Karl T Ulrich examine the emergence of Massively Open Online Course (MOOC), the threats and opportunities it poses to full-time business schools. The study emphasises on ‘SuperText’, which has the potential to move business education to mini-courses delivered to the learner as needed, on demand. The researchers present three pathways to institutions — SuperText videos can serve more students more efficiently; the technology will reduce the input of faculty time and, finally, the entire architecture of business education could be altered by SuperText.

Title: Will Video Kill the Classroom Star? The Threat and Opportunity of Massively Open On-Line Courses for Full-Time MBA Programs

Source: Social Science Research Network

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