When it comes to mosquito repellents, India has a pretty wide variety to offer — vaporisers, mats, coils, aerosols, gels and creams. And given the country’s tropical, bug-friendly climate, they’re all used well and frequently, right? Wrong. About 56% Indians don’t use any mosquito repellent at all, a number that climbs to an alarming 72% when it comes to rural households. Those are uncomfortable numbers for Godrej Consumer Products (GCPL). The market leader in the Indian household insecticides market, like its peers, has been unable to exploit the full potential for its products in rural India.
The buzz gets louder
Godrej Consumer hopes to break into rural households with its new paper mosquito repellent
Summer wine and salad
Kishore Singh - January 19, 2015
A double topping for growth
Meghna Maiti - January 15, 2015
The million-dollar question: Is investing a game of luck or skill?
Shankar Sharma - May 04, 2021
Scriptures for success
Kripa Mahalingam - January 27, 2015
Where's the party tonight?
Aditi Saxena - January 27, 2015