The baron of the box-office

Eros India’s vertically integrated business model is proving to be a success

Soumik Kar

Sunil Lulla is trying hard to stop smiling and eventually just gives up. His glee is understandable: two of the biggest Bollywood grossers of the year had his company’s involvement. Even by the most conservative estimate, Lulla’s investments in Yeh Jawaani Hai Deewani and Raanjhanaa have more than doubled, though the executive vice-chairman and MD of Eros International Media does not readily share numbers. Where Eros made $11 million (over ₹60 crore) on the overseas distribution of the Ranbir Kapoor film, Raanjhanaa was a surprise hit, earning its producer ₹65 crore in domestic box-office collection and another ₹15 crore from overseas ticket sales.