State of the Economy 2018

Cash-Starved

The food industry has taken a hit  on the bottomline, while several other industries face a severe crunch in Rajkot

Photographs by Vishal Koul

If there was one thing that the world knows about Gujaratis, it is that business sensibility runs in theirblood. And Rajkot, is an apt representation for the same. While the veparis there are passionate about their business, their love for food knows no boundaries. Right as you enter the city — the main business hub — the aroma of food almost lures you, towards its delicious Gujarati cuisine from farsans like ganthia to a kathiawadi thali. As hardworking as they might be, lunch breaks are sacrosanct — dare you call or set up a meeting between 1 PM and 3 PM. “Even if you try to call me during that time, you won’t reach me, or any businessman in this city. We take our lunch breaks very seriously,” laughs Rajan Vadalia, managing director, Vadalia Foods.