Where The Rich Are Investing 2017

What They Covet

How the ultra rich are defining their quest for luxury and power

Published 6 years ago on Nov 07, 2017 less than a minute Read

In the past, maharajas, royal families, and landlords lived opulently and loved to indulge themselves with beautiful objects. According to Kotak’s Top of the Pyramid report, today, it’s the ultra rich who are flaunting their collection that spans vintage cars, gems and jewellery, art and curios. These collectibles not only define the ultra HNIs’ quest for luxury and power, but also their desire to be exclusive and distinct, mentions the report. It’s quite likely that the growing interest in collectibles will soon result in these passion investments becoming an asset class of their own.