The Outperformers 2018

Doughty Milkman

Chennai-based Hatsun Agro has leveraged technology along with its direct procurement model to become a leading milk supplier in the south

Photographs by RA Chandroo

RG Chandramogan remembers 1996 vividly. It was the year Hatsun Agro, the company he built from scratch, went public. “It was a disaster,” he remarks. “We overestimated things. Everybody congratulated us, nobody invested in us.” But a passionate badminton player who runs HAP Badminton Centre of Excellence in Virudhunagar, Tamil Nadu, Chandramogan has a habit of making a comeback in business too. The Tamil Nadu-based company’s market cap today stands at Rs.96.53 billion compared with Rs.186.25 million when it listed.