Customers loved the multiplex. But there was pressure to deliver the same exacting standards at every location. Since Village Roadshow was expanding across the world, they were not able to give India the kind of attention they wanted to. And, to top it all, India was a complex maze with its ticket controls and different tax structures. So, all expansion plans were up to me and my team. Also, since I was the majority partner, I had to cough up 60% of the funds each time we opened a cinema. I used to wonder where I would get the funds to do that.