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Survey Reveals Gap Between High Net-Worth Women's Investment Aspirations and Current Offerings

Survey Reveals Gap Between High Net-Worth Women's Investment Aspirations and Current Offerings
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A new report by HERitage by Waterfield Advisors, "Women of Wealth," highlights a disconnect between the investment goals of high net-worth (HNI) Indian women and the wealth management services they currently receive. The survey of 104 women with a net worth above INR 10 crore reveals:

  • High Investment Interest: 95 percent of women are interested in investing, with listed equities favoured over traditional assets like gold and real estate.
  • Risk-Averse Approach: 58 percent consider themselves risk-averse, potentially hindering investment action.
  • Lack of Involvement: 42 percent of homemakers report no involvement in family investment decisions.
  • Dissatisfaction with Wealth Managers: Over 50 percent of self-employed professionals, entrepreneurs, and corporate professionals express dissatisfaction with their current wealth management services.
  • Demand for Tailored Services: Over 80 percent of respondents believe dedicated wealth management for women is needed in India.

Nita Shivdasani, HERitage by Waterfield Advisors: "Our survey findings echo the call for a paradigm shift in how wealth management services are... delivered, advocating for strategies that are more aligned with [women's] distinct financial goals, risk appetites, and life stages.”

The report highlights a clear need for more engaging, educational, and personalised wealth management experiences tailored to the unique needs and preferences of HNI women in India.

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