Endless aisle: At the store, there are occasions when a product is in stock but the specific model or size is not available. The concept of an endless aisle — set up, for example, as a brand-specific kiosk at the store — allows customers to immediately order the products they want online.
"Offline experience can be made compelling by using mobile apps"
K Jayakumar, Vice president and Managing Director, WalmartLabs India, on five ways to transplant a great offline experience online
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