Sweet Tooth

MyDentist wants to go mass with its branded chain of clinics in the largely unorganised dental care market

Sowmik Kar

Vikram Vora has a pretty simple way of deciding if he wants to open a clinic in a particular area or not: he just looks around for the nearest ICICI Bank ATM or Café Coffee Day outlet. “It is a good indicator of how densely populated a place is. So far, this strategy has worked very well for us,” says the founder and CEO of MyDentist, a chain of dental clinics that has 80 outlets across Mumbai, Pune and Surat. That strategy seems to have worked, with MyDentist needing to shut down just one clinic since it set up shop in 2011. A first-generation entrepreneur, Vora set up MyDentist with his younger brother, Parth, the director and CFO. Within their first fiscal, the brothers had touched 13 clinics, adding 26 to the tally the following year.