If social networking is synonymous with Facebook, online shopping with Amazon, then show tickets and entertainment are definitely instantly associated with Bookmyshow, at least in India. In just over a decade, the e-ticketing company has stolen the show with its innovative digital business model, providing moviegoers a hassle-free ticketing option and arming multiplex theatres with higher revenue and footfalls. And all this despite huge external troubles such as the dotcom bust and global sub-prime crisis. From nothing, Bookmyshow has gone on to become a ₹100-crore player with a decisive 80% share in the online movie ticket booking space. Growing at 100% and having turned profitable two years ago, the company has around 400 employees working across major cities such as Mumbai, Delhi, Bengaluru, Chennai and Hyderabad.
The perfect script
Bookmyshow is now the cynosure of PE funds, but can it live up to the hype of its ₹1,100-crore valuation?
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