Usually, museums gather dust. History snoozes inside their confines, instead of coming vibrantly alive. A Gurugram-based start-up is working on changing that. It is using experiential technology to upgrade museums — with ‘talking’ walls and pillars, ‘time-travelling’ freedom fighters and installations that yank you into battlefields, to face firing cannons and armed cavalry.
Tagbin has redone 20 museums and monuments across the country, so far. It is now working on the most ambitious museum project of this government, the Prime Ministers’ Museum in Delhi. With a budget of a whopping Rs.3 billion, it will shed light on lives of different heads of the nation. To win this contract, the tiny start-up had to compete against some of the biggest architectural and design firms such as Abha Narain Lambah Associates, Archohm Consults and London-based Muse.
The young company has grown fast. Started with an initial investment of Rs.2 million in 2013, it posted revenue of Rs.200 million in FY20. Not bad, but Tagbin relies a great deal on government projects. It gets 90% of its revenue from them, and the remaining 10% from experiential marketing projects done for corporates. Bigger museum projects are usually allocated Rs.5 billion-Rs.6 billion in total, and Tagbin gets 30-40% of that. Corporate projects are usually allocated Rs.6 million or more, and Tagbin gets 40-50% of the total project cost. Besides that, for operations and maintenance of