With the last sip of that refreshing drink savored, what is often forgotten is the PET bottle or the Tetra Pak that deserves to be disposed correctly. Delhi-based start-up We-Convert has stepped in to ensure just that. It is looking to make recycling fun by rewarding users who dispose their aluminum, plastic and PET scrap at their newly invented E-collector machines.

With an initial investment of Rs.400,000, We-Convert co-founders Pranav Manocha and Ashutosh Srivastava started operations in February