Big Idea

Best Out Of Waste

We-Convert makes disposing scrap a rewarding experience

Vishal Koul

With the last sip of that refreshing drink savored, what is often forgotten is the PET bottle or the Tetra Pak that deserves to be disposed correctly. Delhi-based start-up We-Convert has stepped in to ensure just that. It is looking to make recycling fun by rewarding users who dispose their aluminum, plastic and PET scrap at their newly invented E-collector machines.

With an initial investment of Rs.400,000, We-Convert co-founders Pranav Manocha and Ashutosh Srivastava started operations in February


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