Dabur India is eyeing to rationalise slow-moving products and SKUs (Stock-keeping unit) to divert capital towards bigger bets. Addressing investors in a post-earnings call on Wednesday, Dabur’s chief executive, Mohit Malhotra, said the FMCG giant will double down on e-commerce, quick commerce and modern trade to revive demand in both urban and rural areas.
“Rationalisation of underperforming products and SKUs in order to release capital for bigger bets...A few examples of these are Vedic tea, adult and baby diapers and Vita,” said Dabur CEO. “We will also focus on consolidation of stockists for better ROI, reducing costs to serve in the urban GT channel and enhanced use of digital tools to boost extraction,” he added.
Dabur India houses seven brands worth around Rs 500-crore, including Dabur Red, Real, Chyawanprash and Vatika, which contributed 70% to the FMCG giant’s portfolio.
“We will continue to add scale to these brands through disproportionate investments, increasing penetration and driving market share gains,” said Dabur CEO.
The Burman family-owned FMCG company said it will aggressively pursue merger and acquisition (M&A) opportunities that align with its business portfolio. There is an increased focus on new age healthcare, wellness foods and premium personal care, the company added in a statement.
Dabur’s Q4 FY25 Results
Dabur India reported an 8.35% decline in consolidated net profit at Rs 312.73 crore in the fourth quarter of the financial year 2025 due to high food inflation, which affected both rural and urban demand.
Revenue from operations stood at Rs 2,830.14 crore in Q4 FY25 as compared to Rs 2,814.64 crore in Q4 FY24. The FMCG giant’s retail business witnessed a decrease of 20.46% at Rs 24.56 crore.
In FY25, Dabur India’s net profit nosedived 4% year-on-year to Rs 1,740.42 crore.
