Womenswear Start-up Krvvy Raises ₹6.1 Crore In Pre-Seed Funding from Titan Capital, All In Capital

Krvvy, a new-age functional innerwear and shapewear brand for women, has raised Rs 6.1 crore in a pre-seed funding round co-led by Titan Capital and All In Capital. 

The funding round also saw participation from prominent angel investors including Nikita Gupta, Co-founder of Housepital, Emmanuel Suraj. CEO of DefinEquity, Anuj Jain, VP of Investwell, and Anubhav Arora, Head of Credit at Metalbook.

The funds raised in this pre-seed round will be pivotal in Krvvy’s plans to expand its footprint both online and offline channels across India. The direct-to-consumer (D2C) brand currently sells its products primarily through its website and leading marketplaces such as Amazon and Myntra. 

Yash Goyal, Co-founder and CEO of Krvvy, said the company is focused on Amazon and Myntra as of now. “So we are (also) planning for quick commerce. The plans are right there as we are trying to work with all three major platforms at the moment. I think all of these things are in pilot mode,” he added.

Founded in May 2024 by two engineering graduates, Goyal and Anant Bhardwaj, Krvvy wants to improve the Indian women’s innerwear experience by creating high-quality, functional, and comfortable products specifically designed to fit Indian body types. The brand’s core philosophy focuses on inclusivity and addressing the needs of women by offering seamless, and versatile innerwear solutions that go beyond conventional fashion-oriented products.

Aditya Singh, Co-founder of All In Capital, added, ‘With rising awareness and a growing movement of body positivity, Indian women are now more inclined to invest in innerwear that is comfortable and functional. Krvvy's designs are well-positioned to meet this demand and potentially disrupt the market.’

India's women’s innerwear market is currently valued at over Rs 50,000 crore. Titan Capital said that Krvvy’s ability to quickly iterate on designs and its strong customer-centric approach as key strengths that make it a promising bet.

As consumers increasingly prioritise comfort and functionality over fashion in the innerwear segment, Krvvy is tapping into the growing trend of body positivity and personalised options. This shift in consumer behavior, fueled by a desire for better-quality products and a focus on comfort, positions Krvvy as a disruptive force in the market.