Tata Consultancy Services Becomes First Indian IT company to breach $20 billion in brand value

Tata Consultancy Services (TCS) has become the first IT company in India and the second globally to cross the $20 billion in brand valuation.

According to Brand Finance's 2025 rankings, TCS has a brand valuation of $21.3 billion. This is a 826% growth in brand value over the last 15 years from $2.3 billion in 2010.

While Accenture takes the lead, its brand value soared 2 per cent to $41.5 billion, as it led as the world’s most valuable IT services brand for the seventh year running.

India ranks second in IT services brand value, contributing 36% of the total, driven by a 14% growth, according to Brand Finance 2025. The U.S. leads with 40% with the market showing signs of recovery, Indian IT players are projected to benefit significantly from renewed demand, further solidifying India’s position as a critical player in the industry.

David Haigh, CEO and Chairman of Brand Finance, commended TCS for its sustained efforts, saying, “TCS has continually impressed us with its ability to evolve and expand its global presence. With this remarkable achievement, they’ve joined an elite group, becoming only the second company in the industry to surpass the $20 billion mark in brand value.”

TCS’s growth trajectory has been fueled by its commitment to delivering technology solutions. Over the years, TCS has emerged as a trusted partner for global corporations, consistently addressing complex business challenges with solutions. A major pillar of the company's success has been its leadership in AI. TCS’s AI-driven solutions not only optimize operations but also prioritize ethical and long-term impact, ensuring customer experiences remain at the forefront.

Customer satisfaction has been integral to TCS’s growth, evidenced by the company’s ranking as the #1 IT service provider for customer satisfaction in Europe, as recognized by Whitelane Research in 2024. Alongside its commitment to customer-centricity, TCS has also been a front-runner in sustainability initiatives. From employing digital twin technology to reduce carbon emissions in factories, to its partnership with Rolls-Royce in developing the world’s first hydrogen-powered aircraft engine, TCS is driving meaningful change in sustainable technology.

Abhinav Kumar, Chief Marketing Officer at TCS, celebrated the brand's achievement at the World Economic Forum in Davos, stating, “We’re thrilled to see our brand achieve this significant milestone. Over the past 15 years, TCS has grown nearly ninefold in value, and we continue to be recognized globally for our innovation, customer relationships, and long-term partnerships.”

In addition to its focus on innovation, TCS has improved its global reach through strategic sponsorships. The company sponsors 14 major endurance running races worldwide, including the prestigious Abbott World Marathon Majors, and has engaged over 600,000 runners annually. TCS also collaborates with Jaguar TCS Racing in the ABB FIA Formula E World Championship, reinforcing its commitment to advancing electric mobility and sustainable technologies. It continues to shape industries with its thought leadership, conducting in-depth research in areas like AI and electric vehicle markets. Through its studies, such as the TCS AI for Business Study and the TCS Future-Ready eMobility Study, the company is actively shaping the future of technology and transportation. 

In recent years, the IT sector faced contrasting trends: slowed corporate spending in 2023-24 due to inflation and high interest rates, alongside surging demand for AI-driven solutions. By 2025, with interest rate cuts and renewed corporate spending, IT companies are poised to capitalize on opportunities in AI, cloud, and cybersecurity, driven by the need for updated tech stacks and security.