OYO to Rename Its 'Corporate Brand' Ahead of IPO

OYO founder Ritesh Agarwal on Thursday announced that the hospitality giant is planning to rename the “corporate brand” behind its all business segments. It means its brands like OYO Hotels, OYO Vacation Homes, OYO Workspaces, and others will remain the same; but the parent entity will be changed.  

“We are renaming the corporate brand behind it all. Not the hotel chain, not a consumer product --- but the parent company powering a global ecosystem of urban innovation and modern living. It’s time the world had a new kind of global brand --- born in India, but built for the world,” Agarwal wrote on X (formerly Twitter).

The company has not revealed the name yet, as it has invited the “community that helped built it” to give suggestions on the new corporate name. Agarwal has also mentioned some specifications to be considered before throwing suggestions in the form attached with the post.

“A bold, one-word corporate name, global in feel, not tied to one culture or language, tech-forward, sharp, but also human memorable, broad enough to grow beyond hospitality. It could be a real word or something totally new,” he added.

This comes after OYO started the IPO process for the third time, with the hospitality major inviting pitches from merchant bankers to target the listing in early 2026

OYO's IPO Plans

The company started informal discussions last month and is now calling for pitches to go public, as per PTI reports. Currently, OYO is engaging with both Indian and international banking institutions with plans to potentially file the DRHP documents between August and September this year. 

"It is yet to decide whether to file with FY25 financial results or wait till the Q1 FY26 financials are audited and ready for filing," the report said.

A crucial round of discussions with the company's board and with its key shareholder, SoftBank's representatives, is scheduled for June in London.

Previously, OYO had filed and refiled its draft papers with the Securities and Exchange Board of India (SEBI) in 2021, seeking to raise Rs 8,430 crore through a public offering. The company finally withdrew those papers in May 2024.

The report stated that tthe company's improved financial metrics and operational efficiency have renewed investor confidence, prompting the fresh attempt at going public.