Hero MotoCorp Launches Start-Up Accelerator Program Hero For Startups

Hero MotoCorp, Indian automotive major has introduced the “Hero For Startups” (HFS) program, a forward-thinking initiative to drive innovation within the automotive sector. This program aims to discover and empower promising startups that can redefine the future of mobility.

The HFS program is designed to foster innovation, support emerging startups, and drive sustainable transformation in the mobility sector. By providing resources, collaboration opportunities, and strategic guidance, the program aims to develop scalable, disruptive technologies that shape the future of mobility.

Key features include paid Proof of Concept (PoC) opportunities with Hero MotoCorp to help startups scale and integrate their solutions into the company’s portfolio. Participants gain access to Hero’s R&D in Germany and India and tailored boot camps for capability building, and mentorship from industry leaders, equipping them to tackle challenges and create lasting impact.

“Hero For Startups is our commitment to shaping the future of mobility and beyond through innovation, entrepreneurship, and collaboration. Rooted in the vision of our Hon'ble Prime Minister Shri Narendra Modi’s Atmanirbhar Bharat, it is a transformative platform that empowers India to excel on the global stage,” Pawan Munjal, executive chairman of Hero MotoCorp said on the launch.