Anicut Invests Rs 50 Crore in Sedna to Transform HoReCa Supply Chains

Anicut Capital is backing Sedna HoReCa with Rs 50 crore in equity funding, betting on the growing demand for tech-driven supply chain solutions in India’s food service industry. With the fresh capital, Sedna is setting out to build a full-stack B2B platform aimed at solving long-standing inefficiencies faced by hotels, restaurants, and catering businesses across the country.

Founded by Mahadevan Narayanamoni and Saurabh Pandey, Sedna combines software, distribution, and food product solutions under one roof. Its offering is structured around three verticals: B2B SaaS, commerce and distribution, and ready-to-cook or ready-to-serve food products.

The company is also setting up a food production facility in Bengaluru to expand its private label and ready-to-cook offerings, led by Chef Sanjaya Bhan, a long-time consultant to HoReCa businesses.

For Anicut, the appeal lies in Sedna’s ambition to consolidate fragmented services into one integrated platform, something the market has lacked so far. 

In an exclusive interaction with Outlook Business, Dhruv Kapoor, Partner at Anicut Capital, said, “There are many point solutions available today. Some offer just POS, some limited-functionality inventory management software, and others are trying to offer commerce. Sedna is unique because it offers an end-to-end value chain. Their value proposition is full stack and that’s what differentiates them from others.”

Beyond financial backing, Anicut plans to support Sedna’s expansion both strategically and operationally. Kapoor explained that Anicut offers multiple funds across stages from early-stage to late-stage equity and private credit which can continue supporting Sedna as it scales. “As the company matures, we have different pools of capital to take it to the next level. Our approach is to partner all the way to a liquidity event, whether that’s an IPO or an M&A,” he said.

As per sources, Sedna’s immediate goal is to expand its footprint to more than 20 cities over the next 12 months.