Voice AI Start-Up Rifa.ai Secures $1.1 Mn from Seaborne Capital

Conversational AI platform Rifa.ai has raised $1.1 million in funding, led by Seaborne Capital. The company, backed by industry leaders NASSCOM and FalconX, will use the capital infusion to scale its operations in North America, while advancing its conversational AI platform for call centers.

The funding will also support the development of highly complaint, modular, and scalable voice solutions designed to meet the stringent requirements of regulated industries, such as healthcare, insurance, and financial services.

In addition, the start-up will also use the fresh capital to enhance its technology and expand its market presence, ultimately enabling businesses to manage voice workflows efficiently, intelligently, and in full regulatory compliance.

“Voice AI in regulated industries isn’t just about understanding speech, its about ensuring decisions align with system and policy constraints. Our focus is on scaling voice workflows in sectors where human involvement has traditionally been essential due to compliance challenges,” said Sameer Fulzele, cofounder of Rifa AI.

Rifa AI has processed over 3 million minutes of customer interactions in sectors like insurance and financial services, reducing the volume of calls handled by human agents by up to 70%, while enabling up to 60% of queries to be resolved end-to-end through AI voice agents.

The platform automates key workflows, including appointment scheduling, FNOL, payment reminders, and order processing, integrating seamlessly with CRMs, ERPs, and telephony systems.

“Expanding into North America has always been part of our vision, not just as a market, but as a proving ground for truly enterprise-grade voice automation. This funding allows us to double down on building locally, supporting our clients more closely, and delivering solutions that meet the nuanced demands of regulated industries,” said, Shubham Khoker, cofounder of Rifa AI.

Founded by IIT Bombay alumni Sameer Fulzele and Shubham Khoker in 2023, the start-up’s platform is used to automate customer interactions for companies across sectors like insurance, healthcare, and financial services, replacing call centres.