Snack Brand phab Raises $2 Mn Funding from OTP Ventures, Others to Boost Quick Commerce Game

A nutritionist-led snacking brand, phab, has raised $2 million in seed funding in a round led by OTP Ventures, with participation from Capri Global, Sim&San law firm, and other angel investors. The company plans to use these funds for growth capital, capex investments, team expansion, and strengthen its online alongwith offline presence across the country.

 “We have always believed that healthy snacking should feel joyful, indulgent, and sustainable --- not restrictive. For us, that means snacks that are big on protein and even bigger on flavor, making it easy for people to get the nutrition they need every day,” said phab cofounder Gayatri Chona.

She stated that this funding round will allow the company to invest in scale with quality, innovation, and continue building snacks that people actually want to eat.

“This investment helps us lay the foundation to go deeper in quick commerce and digital, while also aggressively scaling offline across key markets. We’re excited to have investors like OTP and Capri who believe deeply in our vision and are here to support us for the long run,” said phab cofounder Ankit Chona.

The investment comes at a time when Indian consumers are increasingly demanding nutritionally balanced and flavour-forward snacking options that help bridge the massive protein deficiency in India but never sacrifice taste for nutrition.

Commenting on the investment, OTP Venture founding partner Suhail Sameer said, “we are big believers of the Indian consumer story, and phab is exactly the kind of brand we love backing. It’s bold, its differentiated. We are thrilled to be a part of this journey.”

phab was founded by Gayatri and Ankit Chona—the duo behind beloved brands like Hocco Ice Cream, Huber & Holly, and Hocco Eatery. Launched in 2022, phab has quickly won fans for its high-protein, high-flavour snacks that bring together indulgence and real nutritional intent.